Sourcing products from overseas is extremely popular especially for new e-commerce business owners. While it can seem like a cheap and easy way to buy inventory there are many pitfalls that can take business owners by surprise. In the long run, sourcing products from...
Search engine optimization (aka SEO) is the way Google knows how to rank different web pages for different keywords. SEO is essentially your way of speaking Google’s language so that it knows what each page is all about and telling Google that your page deserves to...
The countdown has begun. The holidays are nearly upon us. Now I realize that technically it’s still summer but with 113 days until Christmas and only 81 days until Black Friday it’s time to start planning for the biggest day in retail if you haven’t already. Before...
Ecommerce businesses live or die by their ability to acquire new customers. But because there’s such a huge focus on customer acquisition, retaining customers can become an afterthought. This is a very costly mistake. Customer acquisition costs a lot more than...
