Growing your ecommerce business can be costly. Ads on Google or social media can be expensive and it takes time to fine tune them. Luckily there are a lot of ecommerce marketing strategies that don’t include paying for ads.
Here are 10 ideas to try that won’t break the bank!
1. Influencer Product Reviews
Influencer product reviews can hold a lot of weight. Not only are they a great way to directly reach the influencers audience, they’re also a great resource for anyone researching your products. YouTube and blog reviews are particularly great because they can have an impact on SEO and show up easily in search results. Try approaching small influencers and offering them an affiliate arrangement to keep costs low.
2. Set Up an Affiliate Program
When you don’t have your own large marketing team (and even if you do) an affiliate program can help you grow your brand without much effort on your part. An affiliate program offers your partner a cut of any sales they help make. If you don’t have a lot of cash flow but have good margins this is a great option.
3. Guest Post on Blogs
Guest posting on blogs isn’t yet a thing of the past. Link backs are a great way to boost your SEO and improve your rankings on Google. Guest posts are also a great way to expose new audiences to your products and brand.
4. Get More Customer Reviews
Customer reviews are key to growing your ecommerce business. Customer reviews are key whether you’re selling on marketplaces like Amazon or on your own website. These reviews can make or break you. If you’re selling products through Amazon or eBay make sure to include a postcard or sticker asking for a review and thanking customers for their purchase. For purchases made through your own website you can request reviews directly via email.
5. Post Frequently Across Social Platforms
It’s easy to get busy running your business but don’t forget to post frequently across your social media platforms. Make sure your posts are authentic, on-brand and relevant to your brand and customers. By posting frequently you can see what type of content your audience responds to.
6. Start a YouTube Channel
YouTube is just another way to reach new customers. Think of it like another search engine, like Google. Choose topics focused on popular keywords in order to reach more people. Of course, most importantly make videos that people will want to watch! You don’t have to be perfect right away but something is better than nothing!
7. Get Included on Gift Guides
People love gift guides so it’s a good idea to get on as many lists as possible. People use gift guides as a way to learn about new, interesting or trending products. BuzzFeed is prime territory for finding gift guides. Contact the blog or website and simply state your case as to why you think you should be included. If they don’t add you to an existing list they might consider you in the future.
8. Start Email Marketing
Email marketing is a treasure trove! There are many free options available to help you get started. Email marketing is a great way to keep in touch with existing customers while also trying to convert new ones. Create targeted lists and get in touch directly with your customers.
9. Produce Valuable & Interactive Content
Content is King! More importantly, valuable and interactive content is king. Things like quizzes, guides, checklists, printables, eBooks, etc. are all fun options that are likely to attract attention. You don’t have to spend endless amounts of time to produce valuable and interactive content. Canva is a great resource to check out.
10. Make Your Products Easy to Share
Making your product pages easy to share is a great way to enable word of mouth marketing. There’s nothing better than having products that your customers want to share with friends and family. Make it as easy for them as possible with clearly visible icons that they can click to share anywhere they want.
Need Help Growing Your Ecommerce Business?
Ship Central can you grow your ecommerce business when you outsource your order fulfillment to us! We can help you optimize your shipping strategy and many of our customers save money in addition to time. Our software easily integrates in to many shopping carts like eBay, Amazon, Shopify, BigCommerece and more. We can even get you onboarded in less than a week.