Social media has long been a great platform for advertising and growing your business. But now as the e-commerce industry grows social media platforms are looking to be more than just an advertising tool. You can even sell directly to customers on many social platforms instead of sending them offsite.
Here’s what you should know about selling on Facebook as a merchant.
Why Sell on Facebook Marketplace
Facebook is the largest and most widely used social media platform in the world with over 2.5 billion users globally each month. While Facebook started out as a simple social media platform it has evolved well past that. For many years now Facebook has been one of the top, go-to advertising platforms perfect for promoting ultra-targeted ad content directly to customers.
Not only that but Facebook has become a popular place for people to shop online. Many of these sales happen locally like a craigslist but in the United States merchants can also sell on Marketplace making it more than just an online garage sale. In fact a large percent of almost every generation admit to making a purchase on Facebook in the last 6 months.
Here are just a few of the biggest benefits you might want to consider
- No listing fees
- Grow your reach
- Personalized customer experience
- No need to send customers off-site
Top Tips for Selling on Facebook
Ship Orders Fast
Shipping out orders quickly and correctly is key to good customer service and to keep customers coming back for more. When you’re selling on Facebook shipping out your orders quickly is even more important. Orders must be shipped within 3 days and received within 7. You should also definitely brush up on all their merchant terms which you can do here.
Get in Sync
Not all e-commerce platforms sync up with Marketplace but many of the most popular ones do. Syncing your e-commerce store with your Facebook Marketplace account makes selling on Facebook all that much easier. Here are a few of the platforms Marketplace is partnered with.
- Shopify
- BigCommerce
- ChannelAdvisor
- CommerceHub
- Zentail
- Quipt
Pick Your Categories Wisely
On Marketplace brands are able to list items in a variety of categories. Shoppers can then browse specific categories, everything all at once or simply search for a product. Picking the right category for your product will ensure that it gets in front of people that want to buy it. Categories include:
- Deals
- Electronics
- Entertainment
- Clothing and accessories
- Home and Garden
- Classifieds
- Hobbies
- Housing
- Vehicles
- Family
Respond Quickly
While responding quickly to customer questions is always part of good customer service, it’s especially true on Facebook Marketplace. The better customer service you can provide the more likely you will be to close sales. You can also use chatbots or pre-written responses to help you achieve this.
The Takeaway
The more places you can sell your products the better! Why not sell your products on a social media platform with literally BILLIONS of users? With good customer service and a synced up shop, selling on Facebook as a merchant is simple.
We can help you grow your business on the order fulfillment side. Your time is better spent managing your many e-commerce platforms and implementing killer marketing campaigns. Let us take care of the orders, we’ll make sure that each order goes out within the first 24 hours.